NRJ Belgium & Pink Ribbon Belgium - MIXFORBOOBS​

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Breast cancer awareness is high amongst older women, but youngsters often overlook their vulnerability to the disease: to support Pink Ribbon, NRJ Belgium challenged us to raise awareness among young Belgian women who do not feel concerned.

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90% of cases are discovered by the patient herself: self-examination is the first lifesaving step against breast cancer. As few women know how to execute a self-exam, we decided to stress the importance of getting to know the right gestures from an early age and teach our unconcerned young audience how to perform self-palpation using the codes of the music industry.