HSBC - NEW FACE OF A BANK

 We created this campaign for HSBC, a campaign that seeks to raise awareness and to educate on how cybercriminals operate and how to avoid being a victim. The ad is about a typical cliché bank robbery to demonstrate how cybercriminals operate under the new Phishing mechanism. The modus operandi of a virtual scam is recreated where the cybercriminals pretend to be a trustworthy organization in the search for the victim’s data and personal passwords. The aim is to raise user’s awareness of new types of banking crimes. These types of cybercrimes are effective because you don´t see them coming. They surprise you when you act in good faith and don´t realize that you are a victim of a crime until it’s too late.