ABOUT
WORK
IDEAS
CREATING A GLOBAL BRAND AND GO-TO-MARKET STRATEGY
STORY:
An Italian business group wanted to expand its business outside Italy but lacked of a compelling promise and communication strategy at a global level, having previously focused on affordability for local marketing purposes.
SOLUTION:
Vorx Consulting worked with our Client’s stakeholders to define four key pilot markets, analyze the competitive ecosystem, and clarify the target market and franchise insights. Through a workshop approach, we developed a new Brand Platform (vision, positioning, target, brand signature and tone of voice). For each market, we then defined the go-to-market plan and developed an integrated communication blueprint.
Vorx Consulting’s work continues to lead to promising growth for this Company, which is approaching the 3-year 5-8% growth target.