Taking La Roche-Posay to #1
THE PROBLEM :
How to educate the media on La Roche-Posay’s brand heritage as well as the brand’s ongoing work with oncology patients and research surrounding dermatology and skin repair.
THE INSIGHT :
With such a saturated market of beauty brands all trying to tell their own story, CMM has found the best way to really educate the media and drive home La Roche-Posay’s heritage is to allow them to experience it in person.
THE SOLUTION :
Host top-tier editors and leading dermatologists in the town La Roche-Posay, France to experience the annual DermLive global symposium. Press trip components included:
VIP media and dermatologist guests had the opportunity to hear from prestigious skincare experts, key brand spokespeople, and dermatologists at DermLive
Guests visited the town of La Roche-Posay to truly experience the heart of the brand and its inspiration
A private tour of the La Roche-Posay factory, Dermatological Thermal Center, and Rose Pavilion
A private tour of the Novéal Tours Biotechnology Factory
THE RESULT :
This initiative allowed top tier editors and dermatologists to dive deep into the history of La Roche-Posay and its commitment to dermatology as well as helped to solidify the brand as an authority in sensitive skin… all while garnering MILLIONS of social media impressions and buzz!