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Autodesk offers a suite of product design tools for engineers, but most rely on Inventor, its stand-alone flagship application: “I have what I need, so why should I buy anything else?” they think. How could we combat this apathy and show engineers the value of the collection?
We outperformed competitors by 300% - and outshone them at the Linked-In Tech Awards, scooping Best Performing B2B Campaign 2020 . We drove 57,000 single Facebook link clicks and a 2.5% increase in engagement. Most importantly, we inspired engineers to see the Autodesk collection in a whole new way.
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