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Claire’s - Fashioning a Brand New Digital Experience
THE CHALLENGE:
For decades, Claire’s has been the go-to destination for ear piercing, fashion accessories, jewelry, and more. However, while the consumer, category, and cultural backdrops evolved, much of the brand experience remained the same. To appeal to the new generation, and their differing set of values and behaviors from their predecessors, the company embarked on a global brand overhaul in 2021.
THE APPROACH :
Vorx was asked to create a new corporate site to reinforce the evolving face of Claire‘s to the business and financial communities. With only a work-in-progress positioning and visual ID, we worked with the Claire‘s team to tell the corporate story in a more modern and intuitive way, quickly creating a new digital design language along the way.
For decades, Claire’s has been the go-to destination for ear piercing, fashion accessories, jewelry, and more. However, while the consumer, category, and cultural backdrops evolved, much of the brand experience remained the same. To appeal to the new generation, and their differing set of values and behaviors from their predecessors, the company embarked on a global brand overhaul in 2021.