American Airlines Cargo - “Pets Take Flight”  (Pet Embark)

After American Airlines’ introduced new regulations for flying with pets, overwhelmed customers were bombarding AA Cargo with questions. To launch the explanatory program, we created a video that was entertaining while clearly breaking down the steps; we also provided all assets for an extended multimedia campaign that included paid social with an SEO focus. Using cute animals was a strategic way to keep viewers engaged with the detailed, complicated process.